Reith Lectures 2009: Professor Michael Sandel

Be sure to catch the Podcast of Michael Sandel’s 2009 Reith Lectures. His topic is a New Citizenship, examining the critical role of morality in politics, finance, science and modern society. An invaluable perspective on a society in need of betterment. Don’t miss it.
Available on BBC i Player for a limited period.

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The Death of iTunes?

It’s so refreshing to know that iTunes has some competition at last. The competition comes in the form of ‘Spotify’, a music streaming service that’s ridiculously easy to use and addictive to boot…
 
For
Well, you can search and listen to tracks all the way through (as if you had actually bought them), not the iTunes [...]

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At the next junction, drop an E

Funny thing about me and TV program sponsorships. I only seem to notice them when they are not on TV.
Like the outdoor super-site currently festooning the junction between Old Street, Shoreditch High Street and Hackney Road heralding the forthcoming second series of the excellent Channel 4 program Skins.
Sponsored by BSM.
BSM??? The British School of Motoring. [...]

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In defence of random

Targeted marketing. Precision consumer profiling. Maximum customer satisfaction with maximum ROI. Striving for a utopia of perfect communications where we only try and sell to people who want our products (even if they don’t know it yet), we can give them a perfect pitch every time and our customers go away feeling happy, even grateful, [...]

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BD Legends

Could you bag a celebrity for five hundred pounds?
This was the question we posed after a £500 cheque for a pitch team lunch was forfeited.
The monthly BD company meeting is where the company update, share and celebrate. The idea was to invite a celebrity to co-host the meeting under the guise of BD Legends.
After a [...]

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