On 8th December 2011, Peugeot celebrated the launch of its latest model, the Peugeot 208, with the world’s first ever motion controlled, tactile live projection mapping show at one of Rio de Janeiro’s most iconic landmarks. The event, created by the UK’s largest independent marketing communications agency BD Network, brought the 208’s ‘Let Your Body [...]
“Independent agencies are the lifeblood of our business, pursuing new ideas and new ways of working, with the flexibility and agility that our rapidly changing industry needs today.” Julian Boulding President, thenetworkone
Bob Jane has. Dan Murphy has. The colonel has. Ted did along with his cameras. But Dick Smith didn’t. Harvey Norman didn’t and thank god Ken Bruce didn’t do it from the neck down. But do we care what the founder or brand talisman looks like? It actually puts me off. Distinctive faces can become [...]
I was at a recent award ceremony where upon introducing myself to the other table members, I was asked where we were staying. ‘Surry Hills’ I replied, to which a nameless party replied ‘Oh dear, does your agency not have very much money?’… Now it’s hard not to have a small agency ‘chip’ here. Having [...]
With Matt Duffey leading the troops and with clear instruction to start strongly, BD Brasil flew out the traps, closing down the opposition like men possessed. After some unsure defending from Iris thanks to some constant closing we began to carve out some openings. It was only a matter of time before we made the [...]
