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Counting the Domino’s
Domino’s, the US pizza delivery company have launched a new online tracking system to cut down on the anguish that people suffer waiting for a Pizza.
A spokesman claimed it was introduced on the basis of consumer research which indicated that ordering a pizza was an exciting experience based on choice and an organaleptic feeling where the mouth begins to salivate and the guttural senses kick in – ‘must have a pizza, must have a pizza’.
The statement then went on to say that after the order, consumers were then thrown into – quote, ‘a trough of despair’ wondering where and what was happening to their pizza.
Now I quite like ‘dramatic’, but despair over a pizza?
The initiative enables the mere online request of a Farmhouse to be tracked at every stage of its journey – who took your order, is it in the oven, is it being despatched and so forth.
Blimey haven’t people got lives? What’s next, social networking with your Dominoes chef? Maybe we can track each pizza delivery boy online in a game similar to Packman. Hackers could confuse a nation by diverting random Meatfeasts and delivering them to vegetarians. Hardly Fight Club territory I know but…
Still next time I fall into a trough of anguish, I will spare a thought for all those waiting for a ‘Four Seasons’. My heart bleeds.
news source: stuff.tv podcast
Tags: online tracking, pizza