Unilever has appointed integrated agency BD Network as the Pan-European promotional marketing agency for its ice cream brand Cornetto.

Carrying out a range of integrated activity, BD Network will lead  below the line work across Europe. They will work closely with the existing creative agency Lola, rolling out their concepts across a range of integrated communications channels.

The appointment comes following a two way competitive pitch earlier this year and is the first major retained brief that the agency has worked on for the FMCG giant.

Sam Smith, a Director at BD Network, said “We have some exciting ideas for the Cornetto brand and are proud that we’ve been selected to roll these out on a European scale.”

Annabelle Fraser, European Brand Development Manager Cornetto at Unilever, commented “BD Network impressed us with their ability to deliver Pan-European campaigns and to work directly with creative agencies. We were looking for an integrated approach which will extend our above the line work across a number of consumer touchpoints all over Europe.”

The Layar browser

This is an app for iPhone and Android that lets you overlay information on top of your camera view using geo-location. Zehnder used it to create this for a music event.

Voodoo Experience Augmented Reality App from Zehnder Communications on Vimeo.

Le Bar Guide by Stella

Free iPhone app that uses Augmented Reality and geo-location to enable users to search for the best bars nearby. The application has user-generated content features, enabling users to rate bars and leave comments.

Rayban’s Virtual Mirror

Built by fittingbox.com, it uses Augmented Reality to let you try on glasses at home.

Lego

Good way of using Augmented Reality in Retail. This is an instore kiosk by metaio.com that brings Lego packs to life, encouraging shoppers to interact with the product itself. Currently being rolled out worldwide.

Adidas Originals

Uses the shoe to trigger an Augmented Reality application – very gimmicky but it shows what you can do