Augmented Reality examples
The Layar browser
This is an app for iPhone and Android that lets you overlay information on top of your camera view using geo-location. Zehnder used it to create this for a music event.
Voodoo Experience Augmented Reality App from Zehnder Communications on Vimeo.
Le Bar Guide by Stella
Free iPhone app that uses Augmented Reality and geo-location to enable users to search for the best bars nearby. The application has user-generated content features, enabling users to rate bars and leave comments.
Rayban’s Virtual Mirror
Built by fittingbox.com, it uses Augmented Reality to let you try on glasses at home.
Lego
Good way of using Augmented Reality in Retail. This is an instore kiosk by metaio.com that brings Lego packs to life, encouraging shoppers to interact with the product itself. Currently being rolled out worldwide.
Adidas Originals
Uses the shoe to trigger an Augmented Reality application – very gimmicky but it shows what you can do
