BD Network scoops pan-European Cornetto brief with Unilever
Unilever has appointed integrated agency BD Network as the Pan-European promotional marketing agency for its ice cream brand Cornetto.
Carrying out a range of integrated activity, BD Network will lead below the line work across Europe. They will work closely with the existing creative agency Lola, rolling out their concepts across a range of integrated communications channels.
The appointment comes following a two way competitive pitch earlier this year and is the first major retained brief that the agency has worked on for the FMCG giant.
Sam Smith, a Director at BD Network, said “We have some exciting ideas for the Cornetto brand and are proud that we’ve been selected to roll these out on a European scale.”
Annabelle Fraser, European Brand Development Manager Cornetto at Unilever, commented “BD Network impressed us with their ability to deliver Pan-European campaigns and to work directly with creative agencies. We were looking for an integrated approach which will extend our above the line work across a number of consumer touchpoints all over Europe.”
