Today, BD’s Beanz Meanz campaign kicked off with the launch of the web site – inviting Australia to submit what Beanz Meanz to them to win a share of $100,000.

http://www.beanzmeanz.com.au/

More to follow…

As a part of the Digital Shoreditch festival, on Thursday 5 May from 2 – 7pm, We Love Mobile will be hosting an open studio in our office in the TEA building.  Anyone who is keen to discover our mobile work and  have a drink with our lovely team is very welcomed. You will also have a once in a lifetime opportunity to discover the WLM phone museum.

Exclusively for Digital Shoreditch festival WLM team brings a unique mobile experience which reveals the rebellious art culture of Shoreditch. To start the game you must come to our open studio where instructions and clues will be given. There is a worthy reward for those who complete the game…not mentioning the satisfaction from discovering the lost art of Shoreditch via engaging mobile technology.

We are very excited to run our event and be a part of the digital community of Shoreditch. For the first time agencies are being gathered to share their experience and creativity in a truly festive way.

For more information go to: http://digitalshoreditch.com/events/

Since winning three prestigious awards for our Australian WHISKAS Pledge campaign, BD Network has now been selected as a finalist for two more internationally recognised awards: The New York Festival International Advertising Awards where BD Network is the only finalist entry for Australia and the Festival of Media Awards taking place in Switzerland. All fingers and paws crossed!

The core objective of the WHISKAS Pledge campaign was to reinstate WHISKAS as the choice of Australia’s cats. We established that cats have always been the poor relation to dogs, and that their owners did not share the same social traits as dog owners did (i.e. walking). They were largely anonymous, but hugely active online.

Our campaign idea was simple. Allow owners to ‘Pledge’ their love for WHISKAS on their cat’s behalf. Cat owners were incentivised to join the WHISKAS Pledge website with 2 free ‘Oh So’ pouches and the opportunity for cat fame. If cat owners shared ‘how you know your cat loves WHISKAS’ they had the chance to win $10,000 and get their cat featured on pack.

We created and delivered all aspects of the campaign: TV, radio, press, outdoor, experiential, CRM, website IA/ redesign, online advertising, social media and retail activation.

This isn’t the only example of our award winning work this year. Our ‘Gimme Credit – Every Pack Gets 50p’ campaign won the Global Mobile Marketing ‘Best Use of Mobile Marketing in a promotion Europe, Middle East and Africa’ accolade as well as three ISP awards.

BD Network is appointed by Heinz

Heinz, has appointed BD Network as the below the line agency for its beans, sauces and soup brands.
BD Network will work closely with Abbott Mead Vickers BBDO and Vizeum to develop integrated marketing campaigns.