We wanted to create a grad scheme that was unlike every other we’d seen in the agency world: one that not only gave one creative team a real head start in their careers, but also ensured that all participants benefitted from the experience. The scheme also had to offer something genuinely educational; something that gave real world knowledge and experience to our selected grads. So we created ‘BD Big Break.’
Grads were given the opportunity to see an agency from the inside and produce work on real briefs. Everyone who participated would produce a range of work, and the best across all four briefs we set would not only win themselves a job at BD Network, but we’d also put a roof over their heads by giving them three months rent money!
Some of the winning work….