http://peoplesaward.creamglobal.com/casestudy.cfm?i=210

Starcom & BD are up for 4 awards including the People’s Award… with the 2010 Whiskas Pledge Campaign.

After many months of hard grafting, it is always great to see promotions come off the page, graduate from the inner sanctum of the agency walls, hit stores, go live and start generating some buzz. Over six months of solid work (and possibly a few quiet moments in a dark room with a cold beer) has taken us to the launch of the Carling Perfect Pint Experience. What a whirlwind, but now for the science bit….waiting for the entries to roll in.

The Carling Perfect Pint Experience is the biggest promotional activity carried out by Carling for 5 years in terms of reach and spend, with £6 million investment from the brand to see this go off seamlessly. Nurturing a close relationship with Carling’s ATL agency BMB, digital agency Fastweb, plus their packaging, media and PR agencies, BD Network has created the BTL support for the Carling Perfect Pint Experience, giving over 132 million (yep, that’s a small country) opportunities for Carling drinkers to win their own Perfect Pint Experience worth up to £15,000 for them and their mates.

Now… this Experience  – it could be anything from playing 5 a side football in Rio with the locals, to lounging on a yacht in Monaco watching the Grand Prix….the more original the idea, the better the chance of winning. (My request for a day of David Beckham as a personal butler was a LITTLE too far, but you get the idea).

As well as the chance to win the Perfect Pint Experience, there are 12 million other Perfect Pint prizes up for grabs, the majority of which I secretly covet myself… do we think if I go by a pseudonym I could fool the system? A 1 in 10 chance to win is our attention-grabbing headline and prizes on offer are everything from Limited Edition Carling Pint Gasses, Carling Earphones and T-shirts to Carling Cup Final tickets, VIP Isle of Wight tickets, NME Award experiences and £200 Ticketmaster vouchers… all-in-all, up to £22 million worth of prizes available to be won (yep, that’s the funding for that small country…).

So now it is live and Carling perfect Pint Experience is out there for all to enjoy, the only question left is what do I do now I am about to depart from the Perfect Pint World? I guess I’m off to the pub…

As a part of the Digital Shoreditch festival, on Thursday 5 May from 2 – 7pm, We Love Mobile will be hosting an open studio in our office in the TEA building.  Anyone who is keen to discover our mobile work and  have a drink with our lovely team is very welcomed. You will also have a once in a lifetime opportunity to discover the WLM phone museum.

Exclusively for Digital Shoreditch festival WLM team brings a unique mobile experience which reveals the rebellious art culture of Shoreditch. To start the game you must come to our open studio where instructions and clues will be given. There is a worthy reward for those who complete the game…not mentioning the satisfaction from discovering the lost art of Shoreditch via engaging mobile technology.

We are very excited to run our event and be a part of the digital community of Shoreditch. For the first time agencies are being gathered to share their experience and creativity in a truly festive way.

For more information go to: http://digitalshoreditch.com/events/

Article written by We Love Mobile’s Simon Liss – Published in the Media Guardian today

This piece was published in today’s media Guardian. Heavy Air or Hot Air? Comments welcome!

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”

— Jim Jarmusch

Recently I bought a 1981 car that to my delight housed a tape deck.

Cassettes are truly cool. The indestructible translucent plastic, the frailty of the spool, the undeniable hiss and of course the technological back flip – the ‘auto-reverse’.

My son also looked bemused. It reminded me of when he saw his first VHS player was whilst visiting his grandparents. The front loading machine with the Fisher Price-esque tapes were a constant source of intrigue. ‘You have to wait while it rewinds, that’s cool’. Thank God Betamax never took off. Video cabinets would require their own conservatory.

Cassettes are ingrained in our memory. For me, parties at my mum and dad where people came around with cassettes (or was it keys?). A pile of E-coloured BASF tapes each with the words ‘Various’ scribbled on in Bic. I remember fondly the Maxell ads where the David Byrne suited model gets hit by a tsunami of sound. And surely the tape was the first to introduce breaking the laws of piracy en-masse. The record/play manoeuvre whilst trying to tape the latest Modern Romance hit without the intervention of Steve Wright was truly an art. Like trying to catch water with one hand with a push button tap. Reactions of steel required.

C90, C30 or C120 (always snapped) was the first decision, then the brand. I was always a TDK man, Germanic, efficient. The hard man of all tapes. I always went for Chrome – which pre-laser disc or CD was as good as it got. So, to the coolest eject ever, the mini-gatefold and the illegal download pioneer – we salute you.