A two tiered sampling approach sees the creation of the Lurpak® Lightest Souporium and a smaller train station sampling unit, highlighting the overarching brand platform of ‘Be Wonderful and Wise’ which celebrates the fact that Lurpak® Lightest is part of the health foodie’s world. Both activities will run in conjunction with each other, taking place over 25 weeks.

The Souporium – an airstream sampling unit will attend 48 Top End Grocers delivering wholesome bread spread with Lurpak® Lightest Spreadable, coupled with fresh soup samples and inspirational booklets. Consumers will also receive a 50p MONP coupon along with the chance to enter a FPD to win 1 of 5 Wonderful and Wise hampers packed with Joseph Joseph kitchenware, a year’s supply of Lurpak® Lightest Spreadable, cookbooks and a limited edition Lurpak® Lightest apron.

The smaller sampling unit will be positioned at 18 train stations to target commuters on their evening journey home. Consumers will receive a 175g product taster tub of Lurpak® Lightest Spreadable along with the booklets.

BD Network also delivered an extensive shopper marketing campaign to support the launch throughout January across all retailers.

Both activities form part of a £10m marketing campaign to launch Lurpak Lightest Spreadable which includes a 30’’ and 60’’ TV ad, outdoor media in leading London locations, press and digital.

‘Win Pants or Prizes. What’s the worst that could happen?’

Consumers could instantly win with either an amazing prize, such as a games console and Flip video camera, or they could end up with an even more amazing prize – a pair of Dr Pepper pants.

All packs featured an everybody gets mechanic with free mobile game downloads available.

With just under 400,000 entries from over 600,000 unique entrants, ‘Pants or Prizes’ was the highest redeeming on-pack promotion across any Coke brand, ever!

We Love Mobile created an interactive iPhone App pocket guide and supporting mobile site so that consumers could engage with Auto Trader before, during and after the Auto Trader Moving Motor Show at Goodwood Festival of Speed.

The products, together with an engaging competition, were designed to harness exisiting mobile and event based behaviour to unique device usage and innovative technology.

The Logo Challenge Competition – Image Recognition

By collecting badges around the festival, visitors had the chance to win 1 of 10 iPad 2’s.

….well two of our directors Lee Barber and Darren Smith do and end up on page 2 of the business news pages in the Folha De S.Paulo

An extensive through the line ‘Artfully Crafted’ campaign helped to drive awareness and trial at live events of the hand crafted beer.

Every event and element of supporting material was art directed using the theme of the event; screen printed, hand drawn and cross stitched.

A restructure at Coca-Cola meant we needed to remind clients about BD and put us front of mind.

After noticing that our clients spend a vast amount of time flying between cities, we decided the best way was to create the Travel Buddy.

Knitting needles were smoking as we hand crafted 50 of these little chaps in next to no time, then we wrapped them all up and sent them off to their new homes. Owners were then encouraged to send a picture of their buddy on his travels to us in return for a free lunch next time they were in London.

Even simple meals can be made special with a sprinkle of fresh herbs and Lurpak.

We launched an innovative ‘Gift with Purchase’ on-pack promotion across all Lurpak Spreadable stockists, where consumers were rewarded with ‘Free Herbs’ with every purchase. The idea was to encourage people to make the right good food choices, whilst also supporting the core brand strapline of ‘Good Food Deserves Lurpak’. Our aim was to deliver a big, bold and disruptive promotion that would drive interest and purchase of Lurpak.

There were four herb variants – Basil, Dill, Parsley and Thyme. We rotated the herb variant on-pack every 2-3 weeks, giving shoppers a reason to repeat purchase.

The shopper marketing campaign used impactful point of sale supporting the on-pack offer.

Molson Coors wanted to be the beer category champion for ASDA and redefine the way people shop online for beer. So, we created the first ever supermarket shopper marketing microsite – ‘ASDA Brewhouse.’ It’s an emerging platform on asda.com that brings emotion and experience into beer shopping, whilst maximising sales at every point of the shopper journey.

What started life as a brief for a £10 Amazon voucher, was developed into a diverse and visually stimulating integrated experience for consumers.

To drive sales in the on-trade for Grolsch, we celebrated its iconic status by pairing it up with some of the most legendary pop culture icons of all time from art, music and film and giving customers the chance to win Amazon vouchers to spend on related products in line with their individual interests.

At BD Network we recognise that our people are all unique, with different development needs, learning styles and career goals.

So, we developed BD Be the BEST. A training programme that offers a personalised approach where our people can “pick and mix” from six different elements on offer and in doing so they take charge of their         own development!