This is BD » Uncategorized http://thisisbd.com/blog Thu, 09 Sep 2010 13:21:14 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 M&S Experiential http://thisisbd.com/blog/2010/09/09/ms-experiential/ http://thisisbd.com/blog/2010/09/09/ms-experiential/#comments Thu, 09 Sep 2010 13:21:14 +0000 Jamie Blowfield http://thisisbd.com/blog/?p=155 To show M&S’s support for British agriculture, BD network created an interactive experience that visited five of the largest agricultural shows nationwide. The experience took consumers and farmers on a journey to enhance and educate their understanding of the M&S plan A policy.

BD Network were challenged with enhancing the knowledge of M&S to the consumer, in terms of their integrity, support for British farmers, trust in both their working practices, food policies and welfare standards and also their service standards and food quality. The experience also allowed  farmers an opportunity to meet with their suppliers to discuss work in progress and future opportunities and to discuss M&S pledge (Plan A) to be the most sustainable retailer in the world by 2015.

To do this BD Network created a structure featuring; Retail, VIP Farmers Lounge, Demonstration Kitchen, Regional Supplier Stall, Oakham Chicken Wall, Tractor Track and a Greenhouse, opened by David Attenborough.

The results were fantastic and over 20,000 consumer interactions were recorded over the five shows.

Brought to you by:

Jamie Hockin
Anna Foster
Nancy Barr
Matt Rickard
Allan Kwok
Lea Woolcott

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