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• Coke Music

• Brief

  In the summer of 2007 Coca-Cola wanted to capitalise on its music heritage with an integrated brand experience across 22 European markets celebrating the passion fans have for their favourite tunes.

• Solution

  Partnering with iTunes and Apple, we developed an on-pack promotion giving away millions of music prizes. A chance to win every minute was backed by experiential activity across the continent, including mobile, state-of-the-art music studios where visitors could download favourite tracks, or make their own.

• Outcome

  If anyone ever doubted the power of music to inspire, a whopping 2.5 million promotion entries across 22 markets put paid to that – the highest participation rate in Coca-Cola history for an on-pack promotion.