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• Morgans Spiced

• Brief

  Morgan’s Spiced had slipped in the public consciousness, particularly with consumers in their 20’s. We needed to reinvigorate the brand with an identity, proposition and experience to reflect its unique, adventurous spirit.

• Solution

  We developed and implemented an integrated campaign challenging consumers to embrace life’s ‘Out of the Ordinary’ moments. Advertising, online activity and media partnerships drove a series of UK-wide club nights showcasing extraordinary artists in exceptional venues, with product trial key to the experience.

• Outcome

  Punters enthusiastically took up the call, ensuring sell-out events and propelling a tenfold boost to sales of Morgan’s Spiced, prompting a second phase roll-out of the campaign.