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• Wii Launch

• Brief

  When Nintendo launched the Wii games console they hoped Britons of all ages would fall in love with it – if they could just have a go. Our job was to put the Wii into over 1 million pairs of hands.

• Solution

  We developed the ‘Wii Move You’ tour, taking a state-of-the-art ‘Wii House’, busker units and big screens to over 45 locations; including shopping centres, universities, city centres and major events.

• Outcome

  We catapulted the Wii into the hearts and minds of the nation. Over 1.2 million people had a go and within a matter of months the Wii had become the fastest ever selling games console in history.