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Brief
In addition to bringing the Orange brand to life in retail environments, we need to constantly engage customers, ensuring all retail communications consistently deliver sales growth.
Solution
Our strategic understanding of the customer journey ensures all our retail communications are targeted and dynamic. These are supported by key tactical campaigns, press, trade activity, digital projects, sales promotions and communications tool kits.
Outcome
As Orange’s retail partner agency, BD has set the benchmark for mobile communications on the UK high street.