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• The Making Of

• Brief

  Our brochures need to communicate the elegance and driving dynamics of Peugeot cars to prospective customers worldwide, so it’s important we produce something really special every time.

• Solution

  In 2007 we set our sights on evolving the brochures into more lasting publications. So we developed the ‘Making of’ series, taking readers deep into the car’s life with photography that reflected high-end fashion shoots, and copy incorporating key interviews and insights.

• Outcome

  With dealers commenting that ‘these brochures sell cars’, it’s no wonder they now represent a benchmark for all subsequent Peugeot launch material.