50 Days of Summer

The 50 days of Summer experiential campaign ran from June to August 2010 and was executed on three different levels with each offering the consumer a slightly different experience but delivering the same brand message. We helped to remind teens about the great taste of Coca-Cola by associating it with trendy vibes, entertainment and the Summer. We did this by setting up relaxation zones at 3 of the biggest UK festivals, including T4 on the Beach, V-Festival and Party in the Park, city centres and other teen-centric locations and we kept them entertained with DJs, dance groups and competitions.

Brought to you by

• Dee Arthur

  Senior Account Director

  

• Emma Henderson

  Senior Account Manager

  

• Suzanne Marriott

  Senior Account Manager

  

• Jason Megson

  Deputy Head of Experiential

  

• Elle Persson

  Junior Production Director

  

• Lea Woolcott

  Studio Manager

  

• Mathew Booth

  Junior Designer