Amplifying Coca-Cola's role as Presenting Partner of the London 2012 Olympic Torch Relay

To amplify Coca-Cola's role as Presenting Partner of the London 2012 Olympic Torch Relay, the Future Flame integrated, multi-channel campaign was created.

BD Network created the idea and mechanic for the consumer nomination campaign where inspirational young people could nominate a friend or be nominated as an Olympic Torchbearer.

As part of this role, BD Network were tasked with creating a look, feel and key messaging throughout the consumer journey which could be executed in-store to support the London 2012 Olympic Torch Relay Nomination campaign.

Using official marks and iconic graphical imagery, BD Network created a style guide that exemplified assets to drive signage and stand-out across a number of in-store environments as well as demonstrating how these assets could be used in-store to create theatre.