We were asked by Cadbury to create a promotional campaign to connect with a key female audience, building on their heritage as an indulgent, sensuous treat. We teamed up with Benefit Cosmetics to give consumers the chance to win one of one million lipsticks, in an integrated campaign running on-pack, online and in store.
Brought to you by
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Alex Hawke
Group Account Director
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Mona Bozorgi
Account Manager
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Tanya Michaelides
Senior Creative
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Roxanne Fregona
Designer
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Paul Martin
Senior Art Director
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Sara Mohall
Producer