Confused.com website

BD Network were asked by Confused.com  to design a new website with the ultimate goal of driving higher transaction rates and revenue whilst delivering an optimised user experience that would achieve best-in-class results. The website at that point was packed with information on all their offerings but it was dated visually and difficult to use. 

We implemented a thorough overhaul of the digital experience, step-changing the user experience based on real user insight. We followed a process of identifying typical user profiles for visitors to the site and analysing their user journeys. We optimised these journeys to remove unnecessary steps and make their experience as simple and seamless as possible. This was coupled with Information architecture work to ensure that information was organised in a way that made sense to the user, rather than the business. Finally, we used multi-variate testing to test changes with live users, to ensure we were always making optimal adjustments.

The website showed impressive results and subsequently inspired the supporting ATL creative idea, using advocates to discuss how easy the new site was to use.