What's the one thing that teenagers want? Well, apart from that....Our insight showed us that mobile credit is a valuable currency for young people, so we created a breakthrough campaign offering 50p of mobile credit with every can of Dr Pepper, Sprite and Fanta. A global first-to-market concept, available to both Pay as You Go and Contract customers, the promotion inspired a fantastic response from a notoriously difficult target market.
Brought to you by
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Nick Collins
Senior Account Manager
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Dan Shone
Copywriter
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Hannah Partridge
Group Account Director