Carling, the UK’s best selling lager, has teamed up with leading integrated marketing agency, BD Network, to launch its biggest promotional campaign in five years, running from 18th April-31st July 2011.
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BD Network is working with the UK’s best selling lager brand to launch a through-the-line campaign including digital and a mobile site.
The Carling Perfect Pint campaign which is Carling’s biggest promotion for five years, will be visible in over 20,000 retail outlets nationwide on 120 million promotional cans and in over 7,500 selected bars and clubs with over 8 million gamecards up for grabs.