Lurpak is the butter of choice for people who care about their food. So to bring this to life, we decided to celebrate the simplicity of Lurpak: and its perfect partnership with the simple, but wonderful, potato.

By giving commuters the chance to enjoy this for themselves, we generated exceptional results for the brand and drove household penetration by 2%.

Brought to you by

  • Nicole ter Horst

    Account Director
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  • Jo White

    Account Manager
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  • Jess Lilley

    Deputy Creative Director
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  • George Lyons

    Head of Copy
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  • Jen Rolfe

    Account Director
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