Bringing to life a complex new technology like Torch in-store posed a unique challenge: but by putting the three fabric layers which make up the Torch technology at the heart of our creative concept, we were able to simply and effectively communicate its unique benefits across retail installation, staff collateral and in-store fixtures in Nike Town and key specialist accounts.
Brought to you by
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Natasha Fromberg
Junior Account Director
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Allan Kwok
Senior Designer
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Christopher McKee
Copywriter
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Cass Ferguson
Art Director