We were tasked by Nike to create a retail-focused launch campaign for the 25th Anniversary Edition of the iconic Pegasus running shoe. By looking at the design heritage of the shoe over the years, and thinking about how to showcase this in retail spaces, our campaign was both distinctly Nike and innovative at the same time.
Brought to you by
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Aaron Hough
Senior Designer
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Diane Naylor
Group Account Director
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James Wilsher
Creative Head