As part of our activity for the Nintendo Wii Fit Plus, we were asked to partner with the government's Change4Life campaign. The experiential programme targeted the UKs most unhealthy cities and professions and provided the inspiration and the tools to encourage consumers to examine their lifestyle and determine simple steps they can take to a healthier life. Targeting a 35+ audience, our Wii Fit Ambassadors engaged individuals with an assessment of their needs and invited them to participate in a bespoke Wii Fit experience. Our Ambassadors also engaged them with the key Change4Life messages as part of the experience. The activity visited seven cities targeting shopping centres, places of work and other destinations such as Ikea, Wickes and Mecca Bingo. We achieved over 28,000 trials with 20%* of those trialled going on to purchase. (*BD post trial evaluation)
Brought to you by
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Ashley McAllister
Senior Account Executive
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Jen Duszanskyj
Senior Account Executive
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Mark Zych
Art Director
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Jen Rolfe
Account Director
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Donna Saunders
Senior Account Director