Designed as part of the launch of Peugeot’s long-awaited RCZ sports car. We have created a sensory experience of the vehicle, where the user can manipulate interior and exterior 360º environments using multiple gestures. Interact with the instrument cluster, sat nav unit, lights and real time weather conditions are all possible from within the app. The application also allows users to book a test drive, find their nearest dealer and configure an RCZ to their own specification. In the first 3 weeks from launch, over 60,000 apps have been downloaded.
Brought to you by
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Sheila Sadaful
Group Account Director
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Richard Hyde
Senior Designer
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Stacey Marsh
Designer
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Duncan Shaw
Digital Artworker
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Paul Ford
Head of Project Management