Cineworld had a great platform as a company, but no real brand distinction when it came to developing a deeper, more emotional relationship with their customers. So when they challenged us with creating that distinction, we came up with the 'More Than Movies' concept. From here we developed a full range of creative and strategic programmes, each contributing to the growing success of the Cineworld business.
Brought to you by
-
Jason Waghorn
Group Account Director
-
James Wilsher
Creative Head
-
Philippe Wilson
Art Director
-
Jess Lilley
Deputy Creative Director
-
Stuart Curran
Head of User Experience