Speed eBay

Quite simply, we were briefed to get eBay on to the high street. The result became far more than a PR exercise as we quickly demonstrated that eBay not only had the appetite but the ability to challenge our traditional shopping habits.

We decided to create a touch-screen, live version of eBay to give people a practical and fun way of searching for items in a traditional retail environment. Via a heady mix of Flash coding and integration technologies, along with our intimate knowledge of the eBay system, their processes and corporate objectives, we delivered ‘Speed eBay’ within 2 months end-to-end.

Speed eBay was primarily a PR exercise, managing to generate interest and articles from the BBC, ITN, the Daily Mail, Metro and a number of other significant cornerstones of on and offline global media. PR agency Fred estimated a reach of nearly 112 million people, and it was clear that every one of them enjoyed their speed bidding experience and came away with an improved perception of eBay as a retailer.