To promote loyalty with the brand, we created this integrated campaign where Whiskas consumers were invited to share their cat’s mealtime antics with the nation in return for the chance of winning a lifetime's supply of Whiskas and their cat on the pack. Over 22,000 owners uploaded their cat stories, over 800,000 people cast their votes as to who was best, and the most popular cat received 56,000 votes.
Brought to you by
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Richard Woods
Senior Account Director
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Stuart Curran
Head of User Experience
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Mona Bozorgi
Account Manager
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Duncan Shaw
Digital Artworker