1 MILLION BALLS TO GET BRITAIN MOVING
Turning the world’s biggest brand’s sponsorship of 2015’s biggest sporting tournament into an initiative to get the whole nation involved.
We needed to leverage Coca-Cola’s sponsorship of the Rugby World Cup in the build-up to and over the 6-week tournament, and to drive sales.
The campaign needed to appeal to all, but especially gatekeeper mums and dads. A key objective was also to encourage consumers to engage with their families and interest those dabbling in rugby for the first time.