Gaming for a new generation
Inspiring a new generation of game lovers to join the fun.
Nintendo briefed us to find a way to talk to their younger audience about their latest handheld console and all of the great games available to them.
We thought about what makes Nintendo great for kids and sets them apart from competitors, PlayStation and Xbox. We identified the rich heritage and depth of games available, their world-famous characters and the accessibility of their games for all ages and interests.
This simple product and brand truth allowed us to connect with our audience and their parents and from this, Made for Play was born.