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Storytelling along the path to purchase

We embrace today’s rapidly evolving world of marketing and create campaigns that broadcast a brand’s story across multiple touchpoints. We tell stories compelling enough to connect great brands with their customers and tenacious enough to drive action. These stories lead to transactions and ultimately, can be measured by their capacity to change behaviour. 

Peugeot RCZ-R

A unique way to launch the new Peugeot RCZ-R, their most powerful production car, with a series of 6" films.

Importance of Insight when Storytelling along the Path to Purchase™

Put ‘purchase journey’ into Google and you’re immediately into an academic world of theories characterised by complex, multi-coloured flowcharts.

For this project with BD Network we didn’t want to add to that world.