Welcome to the Nordic Kitchen from Arla JÖRD
How we served up a taste of the Nordic way of life.
BRIEF
JÖRD was originally launched as a stand-alone oat-based brand in 2020, before a business case was put forward to unite JÖRD with other Arla brands; and so in 2024 it was rebranded as Arla JÖRD.
This was a fresh start for the brand; with their USP in the crowded plant-based dairy alternatives market being that they are a truly Nordic product.
As part of the relaunch camapaign, we were briefed to develop an experiential idea that would bring to life the brands Nordic credentials and deliver big on taste.
IDEA
At the heart of every Nordic home is the kitchen - a place to come together with family and friends and enjoy delicious dishes - so what better place to base our experiential campaign on to launch the delcious Arla JÖRD range.
Recognisable as something that’s quintessentially Nordic, the Arla JÖRD Kitchen was designed to bring the Nordic roots of the brand to life - as well as creating a warm and inviting space to discover the incredible versatility of Arla JÖRD's oat-based range.
Playing on the Nordic region’s design aesthetic, and bringing us a celebration of plant-based flavours, the Arla JÖRD Kitchen was a portable structure that travelled around the UK serving up hot and cold samples alongside plant based recipe inspiration.
We served freshly produced oat-based samples, including smoothies, frothy coffees & iced lattes - as well as granola pots for our morning commuters. On top of this, everyone who engaged with the brand was gifted branded merch - as well as full sized product samples on the last day at each location for consumers to enjoy at home.
RESULTS
3 locations: Edinburgh Fringe, Shoreditch Box Park & The Big Feastival
10 days of live activity
22,000 samples tasted
20,000 free product coupons distributed
5,000 branded merch in hand
18,000 full-sized product samples handed out