We were briefed to create a TTL campaign to launch new Lurpak Lighter.
The campaign needed to drive awareness of this category innovation and appeal to increasingly health-conscious food lovers.
We needed to position Lurpak Lighter as the link between lighter, healthier food and the master brands’ role of inspiring the cook within, to prepare mouth-watering, craveable food.
Eating lighter usually means compromise when it comes to taste and natural ingredients - but not with Lurpak Lighter by your side.
Made from just a few natural ingredients, it offers everything a cook loves about butter - just with less fat.
To celebrate this, our launch campaign championed simple, delicious food that can be created with a knob of Lurpak Lighter and just three or four ingredients - Greatness forged from simplicity.
An idea designed to inspire our audience to continue their love affair with cooking great tasting food - just with a little less guilt.