The Spirit of Spiritello
How we created the perfect team to deliver the perfect experience that was befitting of Campari's rich association with the creative industries.
WHAT WE DID
For 2019 Campari briefed us to support the year long experiential and sampling campaign. Our brief was to focus on the recruitment and training of skilled bar staff to appeal to a very specific demographic, the 27-45 year-old age set - focussing on early adopters with a keen interest or profession in the creative industries.
41 Staff Trained
325 Staffing Days
40 live dates
23 events attended to date
RESULTS
• Educated on the perfect serve, along with the versatility of the drink with two signature serves
• Began to build the Campari Arts Community, collecting customer data in an authentic and non-intrusive way
• Delivered 35,000 unique and perfect serves