INTRODUCING GEN Z TO THE JOY OF CADBURY
When we heard there was a generation of teens that didn’t know of all the joy Cadbury had to give, we knew there was something we could do.
Gen Z weren’t aware of Cadbury’s selection of countline bars. We needed to remind them that the brand has a big range with something to meet everyone’s tastes. Building on the Obey Your Mouth platform, we had to engage Gen Z with an immersive experience that showed them Cadbury has what their mouth wants.
We created the Obey Your Mouth House, giving Gen Z a fun way to explore Double Decker, Wispa, Crunchie, Boost and Twirl.
A two-storey funhouse made of shipping containers, each bar had its own room with a unique challenge that brought to life its personality. Our Gen Z teens could hurl themselves at Double Decker’s human-sized bowling pins, whirl backwards into Twirl’s ball pit, tackle a giant panda in the Wispa room and race their friends in Boost’s space-hopper race. A giant slide took visitors to the Crunchie disco where they could celebrate the Friday Feeling before leaving with a sample.
The experience was fully created and produced in house, and all staff recruited, trained and managed by The Staff Room, BD’s staffing agency.